In a Recession, Wellness Isn’t Bought — It’s Built Together
The glow of wellness culture — once drenched in boutique fitness, cold-pressed juices, and skincare fridges — is beginning to dim. As economic tension creeps into everyday life, so does a growing realization: the wellness many have been chasing isn’t sustainable, and for many, it never was.
Amid rising layoffs and inflated costs, the concept of well-being is being redefined — not by luxury trends, but by meaningful community and grounded care.
When Wellness Became a Price Tag
The wellness industry, now worth over $6 trillion globally, often positions health as a luxury — something curated, styled, and purchased. Pilates memberships priced like rent, facial devices marketed as “must-haves,” and morning routines that require disposable income have created a barrier. But wellness isn’t a branded aesthetic — it’s a fundamental human need.
As daily expenses climb and job cuts spread — with over 3 million layoffs this year alone — wellness is being reimagined. Many are turning inward, away from curated content and closer to what’s always mattered: connection, culture, and care that doesn’t come with a credit card swipe.
Recession’s Reality Is Redefining Self-Care
Freepik | For generations, wellness was found in family traditions like home remedies and recipes.
In the face of a growing recession, especially affecting women of color and lower-income communities, many are questioning what wellness truly looks like when bills outweigh budgets. The answer often lies in tradition and community, not in consumer goods.
Wellness, for generations, existed without digital detox retreats or $200 yoga mats. It lived in home remedies passed down from grandmothers, in sacred family recipes, and in music that brought joy during hard times. These practices weren’t performative or monetized — they were necessary, authentic, and accessible.
Shifting from Products to People
What’s emerging now is a return to collective well-being — where care is shared, and healing is communal. Across the country, people are creating spaces where wellness isn’t reserved for the affluent, but designed for everyday people.
These community-centered wellness practices include:
1. Walking groups and free movement classes to reduce stress and foster connection
2. Healing circles and journaling spaces, both in-person and online, for emotional release
3. Home-cooked dinners shared with neighbors, honoring heritage and nourishing the soul
4. Open conversations around boundary-setting and mental health without the pressure to perform perfection
The recession may limit spending, but it’s expanding the understanding of what it truly means to feel well.
Culture Carries Wellness Forward
Wellness has always been rooted in culture. In many households, care showed up as a pot of healing soup, a reminder to rest, or stories passed between generations. It wasn’t filtered for social media; it was lived experience.
In families from African-American, Indigenous, Latinx, and immigrant communities, wellness has long included:
– Natural remedies from kitchen cabinets
– Movement and music as release
– Protective rituals and affirmations to withstand societal pressures
These ancestral practices hold relevance now more than ever. They offer a reminder that care doesn’t need to be expensive to be effective. Wellness isn’t found in brand launches or influencer routines — it lives in everyday rituals, shared meals, and deep conversations.
Recession Can’t Take Away the Right to Wellness
Freepik | Wellness prioritizes intentional self-care actions over wealth, embracing rest and simple comforts.
As economic conditions shift, wellness must become more inclusive, less transactional. Instead of asking who can afford it, the focus should be: how can everyone access it?
Supporting wellness doesn’t require wealth — it requires intention. Setting boundaries, choosing rest, or letting go of relationships that no longer serve are all forms of care. Going on a walk while listening to comforting music, preparing a favorite meal, or sitting in silence are wellness actions that cost nothing but offer much.
Wellness should never be a privilege tied to income. In fact, as consumer culture fades under financial strain, this is a moment to reclaim care from the marketplace and return it to the community.
Community Is the Future of Wellness
The idea that health only comes in luxury packaging is breaking down — and it’s long overdue. As more people feel the impact of the recession, the need for real, sustainable wellness is urgent. That means care rooted in culture, supported by community, and available to all — not just those who can afford it.
Wellness won’t be saved by brands or expensive experiences. It will be sustained through shared traditions, neighborhood support, and collective healing.
Because feeling well isn’t something to earn — it’s something everyone deserves simply by being here.